Logo design contest: Fondazione Xenagos Catania - Logo Non Vincitore

A project of international cooperation, social integration, human and health care and more generally any projects involving the person of any ethnicity and status is based on dialogue, empathy and listening to each other.

I then wanted to represent two people sitting face to face talk and listen. There is contact, empathy and warmth in the gesture they do and together are integrated forming the X letter. The arrow pointing upwards indicates the mission of Xenagos projects that link to growth, develop and improve the human conditions. The summit of the arrow the same color as Xenagos Foundation,  show the concept of  “guidance”, “reference point”. The font used for the lettering is Gill Sans Std Light, a san-serif font that conveys clarity and transparency.

I chose a warm palette to emphasize the concept of hospitality and human warmth. The two different colors symbolize different ethnic groups, while the same shade of color indicates equal dignity and equal human rights.

Visit Fondazione Xenagos website to see the winner of the competition: http://www.fondazionexenagos.it/