Proposte Fair is a world preview of furnishing fabrics and curtains.
This is an ADV page to promote the fair. The main concept is to highlight the strong relationship between the fabric and design object. The arm-chair, icon of interior design, has an inseparable relation, complicity and complementarity with the fabric. Its outline is cut out and shaped. The fabric comes to life and becomes artifact, and gives object character and personality. To strengthen the visual identity of the fair, I used a fabric pattern of the same color of the logo Proposte. The scissors and the dotted line is meant to highlight the idea of a personalized product.